Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts

Tuesday, August 4, 2015

Deepening Our Roots: Capacity Building Cross-Country

By: Ilana Silverstein, Field Network Manager

With generous support from the National Endowment for the Arts, the The Field Network convened for our Annual Field Network Conference in Washington, DC last April and, shortly thereafter, for a new network capacity building initiative.  In May, Joelle Worm (The Field/Milwaukee) and I flew to Boulder to meet Chrissy Nelson (The Field/Boulder) for a 48 hour Capacity Building Meeting.  Our goal was to build the Boulder and Milwaukee Field sites by sharing best practices in fundraising, community building, and facilitation.

Of the many takeaways from the weekend, here’s three:

Back Up is the Best  On the Saturday night of the site visit, we gathered some local artists for a happy hour.  We promoted the event as an evening of mingling, mapping, and the de-Mystification of peer to peerfeedback. I sensed that Chrissy was nervous that no one would come. There were other popular arts events happening that evening and only a few people had RSVP’d.  But then, her energy shifted because she realized that she had us. Having 2 colleagues as back up, gave the work validation, felt less isolating (she was reminded of the larger community that she is a part of), and made hosting the event not as scary. And, people did come, and had a great time!

Post-Feedback Shout Outs  During our session on facilitation, one of the topics discussed was how to help artists apply feedback.  The three of us, along with James Scruggs (via conference call) developed a structure to make sure artists are getting the feedback that they need. After Fieldwork, the facilitator invites the artists to say one thing they heard that they are going to go back and use or a recent “aha moment” in making the work. By saying these observations out loud, the artist may be more likely to apply them as she or he continues in the creative process.  I look forward to trying this out in Fieldwork this Fall. 

Collaboration and Fieldwork Workshop  One of The Field/DC's dreams is to host a workshop on collaboration.  We find that artists come to Fieldwork wanting to collaborate but do not know how to initiate that relationship.  Chrissy shared a structure for a successful 2-hour collaboration workshop that she organized in Boulder.  I hope to produce a similar workshop in DC and tie in some Fieldwork basics.  

Just as arts residencies provide artists with time away from family/home for diving into the creative process, this site visit gave us the opportunity to focus and look critically at our sites’ organizational development.

In 48 hours we:
-   Strategized how to share the work load of running a site with our colleagues
-   Connected with local artists
-   Brushed up on facilitation skills
-   Brainstormed how to support and be supported by our kindred spirits, The Field Network.

The timing of the visit was perfect.  Joelle, Chrissy and I had recently connected at the conference and were able to draw on the inspiration we had felt from the guest speakers and other colleagues there.  Working as a cluster of three seemed just right.  We were effective in getting work done, as well as nurturing our artist-selves (desperately needed as site-leaders). 


In planning this capacity building initiative, Jennifer Wright Cook, Susan Oetgen and I had considered a web-based convening, but I am so grateful that we didn’t go that route.  Meeting face-to-face was key.  Being in the presence of other Fieldwork lovers is a tremendous gift.  There is a heightened sense of investment and listening among us whether we are engaging in Fieldwork or not.  

By tapping into The Field Network, anyone can find these individuals across the United States and Europe - from Boulder to Berlin!


To learn more about The Field Network, Fieldwork, or connect with the Washington, DC arts community, email me, at dc@thefield.org

Thursday, February 26, 2015

Make artWORK: I Love Budgets

Make artWORK: I Love Budgets
By Jennifer Wright Cook

Do you hate budgets?  Do you get hives when you are asked to do one for a grant or a presenter?

I love budgets! Yes, I do. Budgets are just numbers really.  And numbers are just numbers. They won’t judge you.  They won’t tell you how much you are worth.  They won’t reject you.

Budgets are information that you can use to make strategic decisions about your creative projects or your personal life or anything involving money.  Without a budget plan you risk making last minute decisions and using your credit card to finance your show or your life.

Budgets are mutable.  As your creative project unfolds over time you can update your budget with new information.  For instance, if you estimated that you could raise $3,000 from Individual Giving and you actually raised $3,500 that means you have $500 more for your work!  Amazing.  Maybe that means you can afford a consultation with a Costume Designer or you can pay your artists a tad more. 

And if you raise less than you estimated then you can make strategic decisions in advance about what you can cut.  Rather than going into debt yourself (again and again and again).

A budget is also a moral document.  It shows what you believe in and what you value.  If you show that you are paying your artists a decent fee for their time then that shows your donors and presenters that paying your artists is vital to you.  Conversely, if you don’t have artist fees then that shows something else.  (Yes, of course, whether you can afford to pay your artists or yourself is another matter.  But most funders and many presenters want to see that you aspire to that.  And, yes, you should aspire to that.  And you can make it happen.  Maybe it’s all inkind/donated for now but maybe you start small with a stipend for a show. And then you grow from there….)

Ok fine.  So in terms of your artistic life: how do I make a budget for my show?

Start with expenses by projecting what you will need and researching or figuring out how much each of those needs will cost.  Ask people you know, use your contacts and resources to find this information, and tackle it one item at a time.  Think about your whole project and any possible expenses.  Is your show outside for example? Then you might have expenses for permits, sound amplification, port-a-potties, etc!  You might also consider adding a Contingency or Miscellaneous line item (FYI some funders want to see detail on such lines and some won’t let you have any lines like these though).   

Your budgeted income should realistically include a variety of sources of support, including individuals, fundraising events, ticket sales, grants, in-kind (free) donations etc.  Count all possible sources, noting any sources already “secured,” or "received."   If you list any grants please be realistic and do your research.  For instance, if you list Jerome Foundation at $25,000 that’s crazy town.  Jerome (and any other arts funder) would think you don’t know what you are doing.  You want them to trust that you know what you are doing.

It’s really that simple.  Income and expenses. Not your worth.  Not your value.  Just plans and ideas. 

Some other things to consider:
·         Make sure that your overall budget is not too large or too small for your level of experience, scope of the project, and your history of carrying out similar projects.  Do research on your peers’ budgets.
·         Inkind income must be matched in expense.  So if you show $5,000 in donated rehearsal space you must show at least $5,000 in expenses for rehearsal space.
·         For internal purposes I often have 3 budgets!  My big dream budget, my realistic budget and my sh*t  hits the fan budget.   As the project unfolds I tweak my budget as needed.
·         Your final budget should always balance—meaning that income equals expenses.

And if you want an app or a program to help you deal with budgets?  Our amazing choreographic colleague, Yanira Castro, recently pointed me to YNAB (aka You Need A Budget).  She swears by it for her home budgeting.  And understanding your personal finances is key in knowing what you need for your artistic work! 


What budget tricks and tools do you love?  Tell us on Facebook or Twitter.