"I found this fantastic linguistic analysis last autumn...Written by Frank C. Dickerson, Ph.D...He argues that most appeals are written in the style of an academic treatise or worse yet official government documents, which creates distance and alienates the reader. He proposes that we write with personal passion and infuse our appeals with stories that connect emotionally to the reader instead..." From April 13, 2010
Read more of Arwen's analysis and workshop recap at blog by arwen: musings on arts & culture, existence and other creative things...
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