Tuesday, April 20, 2010

Arwen Lowbridge musings and more...

In last week's Individual Giving Letters workshop at The Field instructor Arwen Lowbridge rocked the Resource Center - shaking up the language we use to ask for money...

"I found this fantastic linguistic analysis last autumn...Written by Frank C. Dickerson, Ph.D...He argues that most appeals are written in the style of an academic treatise or worse yet official government documents, which creates distance and alienates the reader. He proposes that we write with personal passion and infuse our appeals with stories that connect emotionally to the reader instead..." From April 13, 2010

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